Olha O. Molodozhonova, Inna V. Bushueva, Olexiy A. Ryzhov. Reasoning Of The Choice Of Research Methods And Analysis Of Loyalty In The Retail Sector Of Pharmaceutical Industry

Natural Sciences / Chemistry / Pharmacy

Submitted on: Sep 19, 2014, 12:40:33

Description: Measuring of customer loyalty and employeeEs loyalty always remains questionable it is not only a question of a scientific nature and this question is interesting for pharmaceutical managers. The development of research methods and sociological data processing gives rise to a more active and dynamic researching of loyalty as a criterion of market position of a company that sells the product from the standpoint of certain regional scale. The article considers the possible methods of measuring loyalty in the pharmaceutical industry. Authors outlined the main aspects of the analysis of the relationship between customer loyalty and pharmaceutical industry professionals.

The full-text article has been published in the "IntellectualArchive" journal , Vol.3, Num.5, September 2014, ISSN 1929-4700.

The Library of Congress (USA) reference page : http://lccn.loc.gov/cn2013300046.

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