Denisov Egor. Lexical, Stylistic And Syntactic Features Of “how To” Articles And Advertising Slogans In British Fashion Magazines

Literature / Other / Linguistics

Submitted on: Nov 07, 2015, 02:50:53

Description: The aim of the research is to analyze lexical, stylistic and syntactic features of EHOW TOE articles and advertising slogans in British fashion magazines. The results obtained are the following womenEs articles contain neutral vocabulary in contrast to men who use neologisms, professionalisms and vulgar words. The most common types of the sentences are declarative, imperative and interrogative. Exclamatory sentences are mostly used in slogans of female articles. As for stylistics the use of metaphors, comparisons, personification and metonymies prevails in both magazines.

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