Assel Iskhakova. Increased Customer Loyalty in the Retail Banking Sector and Impact on the Bank's Financial Performance

Social Sciences / Economics / Financial

Submitted on: Sep 18, 2020, 17:07:17

Description: This article examines the key aspects of bank customer loyalty. In modern conditions of market competition, in any stable company or financial institution, one of the main goals is to attract new customers and retain existing ones. Therefore, there is a need for the bank and all companies in general to develop a plan for building stable customer satisfaction, as well as build a path with the study of analysis, with drawbacks and possible losses, in order to have a stable loyalty program. When implementing this program, it will develop a range of marketing activities. This topic can show that the loyalty program is one of the key levers for attracting customers, which will primarily affect the profitability, income and performance of the bank as a whole. Thus, it can also be noted that in the future in any developed or developing country, this program will gain new momentum in the field of business and banking services.

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