Description: In order to ensure deep and comprehensive protection of innovative technical ideas from uncontrolled borrowing and even copying, the non-obviousness of the idea for the average specialist in the technological field of the idea that has arisen is of great importance today in the conditions of ever-deepening globalization. Employees of start-ups, especially those who are in the process of making basic innovative decisions, especially within the framework of concentrated brainstorming, are under constant stress and are in dire need of psychological visual rehabilitation, carried out with the help of familiar visual tools, in the form of photographs or even series of photographs that form a certain psychological climate.