Description: We introduce the concept of "non-ordered space-time" and formulate a quaternionic field theory over such generalized non-ordered space. The imposition of an order over a non-ordered space appears to spontaneously generate gravity, which is revealed as a fictitious force. The same process gives rise to gauge fields that are compatible with those of Standard Model. We suggest a common origin for gravity and gauge fields from a unique entity called "arrangement matrix" (M) and propose to quantize all fields by quantizing M. Finally we give a proposal for the explanation of black hole entropy and area law inside this paradigm.