N.Skrygun, O.Krainyuchenko, O.Bezpalko. Customers' Motivation as the Basis of Effective Forming of Communication Mix

Social Sciences / Economics / Marketing

Submitted on: Sep 25, 2012, 18:00:39

Description: Essence of complex of promotion and his elements is considered, grounded necessity account of type and level motivation of consumer at forming of communication mix, the types of consumers are selected taking into account the level of their motivation, which allows developing effective strategy advancement of the product.

The full-text article has been published in the "IntellectualArchive" journal , Vol.1, Num.5, September 2012, ISSN 1929-4700.

The Library of Congress (USA) reference page : http://lccn.loc.gov/cn2013300046.

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