Branislav Tanasic. Professor


Social Sciences / Economics / Marketing

Submitted on: Jun 03, 2015, 06:20:00

Description: Abstract Such as books or art painting can inspire fantasies of traveling to new and exotic place. So, the film is a modern motivator, able to take us through moving images indicate that we want to travel to a certain city, mountin or beach, and try to feel adventures of hero from the movie screen. Maybe dresed as our hero!The magic of motion pictures could be wondrous. Tourism statistics show a significant increase in the number of arrivals to destinations seen the film hits. What's the magic in that darkened cinema awake adventurous impulse and starts people thinking about traveling to a film location? Key words: Film, advertising, traveling, cinema, destination.

The abstract of this article will be published in the June 2015 issue of "Intellectual Archive Bulletin", ISSN 1929-1329.

The Library and Archives Canada reference page: collectionscanada.gc.ca/ourl/res.php?url_ver=Z39.88......

To read the article posted on Intellectual Archive web site please click the link below.

Film as a promoter of touris1.docx



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