Abhishek Srivastava. Motif Analysis in the Amazon Product Co-purchasing Network


Social Sciences / Economics / Behavioural

Submitted on: Mar 30, 2012, 19:25:27

Description: Online stores like Amazon and Ebay are growing by the day. Fewer people go to departmental stores as opposed to the convenience of purchasing from stores online. These stores may employ a number of techniques to advertise and recommend the appropriate product to the appropriate buyer profile. This article evaluates various 3-node and 4-node motifs occurring in such networks. Community structures are evaluated too.These results may provide interesting insights into user behavior and a better understanding of marketing techniques.

The abstract of this article has been published in the "Intellectual Archive Bulletin" , March 2012, ISSN 1929-1329.

The Library and Archives Canada reference page: collectionscanada.gc.ca/ourl/res.php?url_ver=Z39.88......

To read the article posted on Intellectual Archive web site please click the link below.

A_Srivastava_Motif_Analysis_in_the_Amazon.pdf



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