Louis Yu, Sitaram Asur, Bernardo A. Huberman. What Trends in Chinese Social Media
Submitted on: Aug 22, 2012, 21:28:26
Natural Sciences / Computer Science / Cognitive science
Description: There has been a tremendous rise in the growth of online social networks all over the world in recent times. While some networks like Twitter and Facebook have been well documented, the popular Chinese microblogging social network Sina Weibo has not been studied. In this work, we examine the key topics that trend on Sina Weibo and contrast them with our observations on Twitter. We find that there is a vast difference in the content shared in China, when compared to a global social network such as Twitter. In China, the trends are created almost entirely due to retweets of media content such as jokes, images and videos, whereas on Twitter, the trends tend to have more to do with current global events and news stories.
The abstract of this article will be published in the August 2012 issue of "Intellectual Archive Bulletin", ISSN 1929-1329.
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